Which social channels? Facebook, to reach the general population – people logged in to their phones, who will forward things to their moms, are really going to drive your donations. Coach people in how to snap a quick photo or share inspiring words they heard from a donor or client. Social media is a vital tool for any fundraising effort, but especially an online-exclusive opportunity like Georgia Gives Day.Īndrew Moon, Senior Account Executive, Edelman: Social media can be everyone’s opportunity to contribute – not an effort that should be put on just one person. Attendees also covered an idea board with their Gives Day plans, and discussed their questions and perspectives in topic-specific breakout sessions focusing on social media, new donors, leveraging incentives, and planning campaigns.īelow, we share takeaways worth applying to your own campaign, and to your development efforts year-round.

of Greater Atlanta, and representatives from two of GCN’s partners, SunTrust Foundation and Edelman Atlanta. We started with a group photo shoot in Woodruff Park where GCN President & CEO Karen Beavor led the group chant, “Come together now!” That teed off a full morning of strategic and tactical insight, shared by a panel of leaders from two nonprofits with highly successful 2015 campaigns, Senior Connections and Girls Inc. Our Georgia Gives Day 2016 campaign kick-off, held September 16, brought together more than a hundred nonprofit representatives to rally and prepare for Gives Day success.

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